Bollywood superstar Shah Rukh Khan's Knight Riders Group, on Tuesday, announced their foray into the untapped US cricket market investing in development of Major League Cricket with a multi-million dollar T20 tournament.
Pepsi as a brand has started analysing the impact of Indian cricket team's loss of face in the ongoing world cup and is likely to come out with a new advertising and branding strategy.
With two major cricketing events -- the World Cup and the Indian Premier League -- back to back this year, the retail fan cricket gear market is on a roll.
The demand is the highest for the India-Pakistan match at Old Trafford in Manchester on June 16 and also for the final at Lords on July 14.
'Perhaps the biggest change is in terms of mindset when it comes to the art of the possible when chasing.'
'A modern team knows that knocking off 120 runs in 10 overs is eminently possible.' 'When things click, that can translate into 450 in 50 overs,' says Devangshu Datta.
Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.
Star India paid Rs 16,347.50 crore for the IPL's global media rights for five years.
The WWE says that India is its biggest market globally in terms of television viewership -- around 350 million unique viewers annually -- social media engagement and YouTube consumption, even claiming that it is the second-most watched sport in the country behind cricket.
Often criticised for not being able to make cricket a global sport, the ICC has pinned its hopes on South Asian migrants in Germany and USA to expand the game's footprint in the untapped markets of Europe and Americas.
Terming India as one of the closest neighbours and allies of the Maldives, MATI noted that India has always been a first responder to various crises throughout the history of the island country.
For the world's women cricketers, financial parity with their male counterparts remains a distant dream but India's decision to boost the pay packets of its top female players is further evidence that the winds of change are blowing through the game.
Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the trend, and has it worked?
Baseball is one of several sports seeking a slice of the huge Indian market and its similarity with cricket, often called a religion in the country of 1.4 billion, could give it a head start, Major League Baseball (MLB) officials hope. MLB spent a decade and half studying the market before opening a sixth international office in New Delhi last year and was encouraged by the throwing, hitting and catching techniques that link America's pastime and India's obsession.
The satta market is accepting bets on how many times Modiji will mention Nehru at his election rallies, says A Ganesh Nadar with a wink.
For India, Suryakumar would want to get a big one in his pet format and regain a bit of confidence that has eroded because of a lean patch in the ODIs.
Leading players from top countries are clearly already struggling to cope with the demands of international cricket's packed calendar.
Describing India as a 'grey market' for gambling in cricket, former International Cricket Council chief Ehsan Mani urged the International Cricket Council to ask the Indian government to legalise betting.
'This is a first-of-its-kind partnership in the Indian media & entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business India.'
Suryakumay Yadav has become the toast of Indian cricket
Culver Max Entertainment, formerly known as Sony Pictures Networks India (SPNI), has terminated merger agreements with Zee Entertainment, which could have otherwise created a USD 10 billion media enterprise in the country.
The number of new entrants is decreasing since 2015, as Indian market matures
The hope that the ongoing 13th round of negotiations towards an India-UK free trade agreement (FTA) could conclude with a deal for British Prime Minister Rishi Sunak to sign off in time for the India versus England World Cup cricket clash in Lucknow on October 29 seem to be fading, according to a UK media report on Wednesday. The Financial Times quoted officials briefed on the negotiations to say that a lack of movement towards opening up of the Indian market to British professional services in the field of law and accountancy is among the factors for the slowdown. So much so that cricket fan Sunak's proposed return visit to India after an inaugural visit as UK Prime Minister to New Delhi for the G20 Summit last month is looking "very, very unlikely to happen".
As Ashwin will now be sharing the dressing room with Buttler, Twitter enjoyed a field day.
The $385 million acquisition of TEN Sports is set to make Sony Pictures Networks a major cricket broadcaster in Asia as it seeks to expand its Twenty20-dominated portfolio. Sony Corp-owned SPN holds broadcast rights for the annual cash-rich Indian Premier League Twenty20 cricket tournament while also having the rights for the domestic leagues in South Africa and the West Indies.
Now, with an aim to make basketball the second-most followed sport in India, the NBA launched its customized NBA.com in Mumbai on Wednesday.
The Cricket Board has convened meetings of its Marketing Committee and IPL Governing Council in Mumbai.
'Where betting is legalised it is heavily regulated and they work in close conjunction with us, so it does assist us' 'Sometimes these corruptors are like paedophiles and what I mean by that analogy is that they are prepared to spend a long time particularly grooming young players'
The cricketer launched an online cult streetwear brand.
After a five-day long visit, Apple CEO Tim Cook left India with a note that he can't wait to return to the country. The visit of Cook coincided with 25 years of the iPhone maker's presence in India. Cook arrived in India on Monday. The visit started with the launch of the first official Apple store in Mumbai on April 18 followed by a second in the national capital on April 20.
Encouraged by the turnout in Kolkata, other Indian venues are now ready to host day-night Tests, Ganguly said.
Lalit Modi had gained in prominence and it was all evident from his high-flying lifestyle
Lancashire County Cricket Club are aiming to win the hearts of Indian fans as they look to build on a record-breaking financial year despite the impending impact of the coronavirus pandemic. Signing Indian players would be an obvious route to popularity and although the IPL Twenty20 league has restricted Indian players from playing in T20 competitions abroad, players can still play in first-class cricket in England.
The ever-improving Indian women cricketers could get a chance to become household names, just like tennis star Sania Mirza and shuttle queen Saina Nehwal, by televising their matches, feels national team captain Mithali Raj.
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
Young Indian-origin Australian fast bowler Gurinder Sandhu has reportedly received a special marketing contract from Cricket Australia (CA) as it aims to attract more Australians of Asian descent to the game.
The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.
The Board of Control for Cricket in India on Saturday suspended and issued show cause notices to the top Goa Cricket Association officials, who were arrested for alleged misappropriation of organisation funds, and initiated a probe of its own against them.
A new city-based Twenty20 tournament for English cricket intended to rival the Indian Premier League (IPL) and Australia's Big Bash moved a step closer on Monday following a key presentation by the sport's governing body.
'If Threads doesn't become a distinct identity, and just a text version in the shadows of Instagram, then it may fizzle out.'
